Brief -
Dorado offers organic, ethically sourced coffee from Colombia’s most fertile regions. The challenge was to create a bold, distinctive identity and packaging design that celebrated Colombian heritage while being able to stand out in the ever saturated market of hip, independent coffee roasters and bag designs.
Development -
Research focused on South American folklore and traditional coffee farming culture, exploring how each region could be represented through packaging variation. The aim was to clearly differentiate bean types and key growing details while balancing tradition with a contemporary aesthetic. Packaging details were inspired by traditional coffee sacks, while neutral colour palettes and textured, sustainable materials finished off the bag design.
Answer -
Dorado’s final design blends cultural heritage with a minimal, contemporary style. The result is an aesthetic that honours the soul of Colombian coffee while standing out in a crowded modern market. Each variation features an idol inspired by its region, offering a packaging design that is diverse yet instantly recognisable among competitors.
