Brief -
Dorado offers organic, ethically sourced coffee from Colombia’s most fertile regions. They needed a logo and packaging design that was bold & vivid while emphasising heritage & tradition, being able to stand out in the ever saturated market of hip, independent coffee roasters and packaging designs.
Development -
The merging of heritage and contemporary design for Dorado was key. Research began by drawing inspiration from South American folklore and traditional coffee farming methods. Each region is represented by its own independent idol, with a clear variation in packaging that distinguishes bean types. The label itself is inspired by traditional coffee bags, featuring a clear and concise layout. Colour schemes are bold and vivid, reflecting both South American culture and a more edgy, modern design.
Answer -
Dorado’s final design blends cultural heritage with a minimal, contemporary style. The result is a striking aesthetic that honours the soul of Colombian coffee while standing out in a crowded modern market. Each variation features an idol inspired by its region, offering a packaging design that is diverse yet instantly recognisable among competitors - vivid and fun, without sacrificing tradition or, most importantly, great-tasting coffee.
