An independent premium fragrance brand, Aetheria required a bottle, box and general identity designed for their debut, self titled unisex fragrance.
Aetheria’s final design established a close connection to the urban environment. It was heavily influenced by architecture, structure and simple, bold shape. The box design combines strength, elegance and the dynamic energy of city streets, with a print that immerses the packaging in the sense of fabrication and minimalism. The flash of yellow is a nod to the theme of construction and the building of a strong, elegant brand.
