Brief -
Aetheria, an independent premium fragrance brand, needed a minimalist and contemporary bottle, packaging, and brand identity for its debut unisex fragrance. Targeting style-conscious young professionals while avoiding references to Greek mythology.
Development-
The design process explored the connection between young professionals and urban life, emphasizing a gender-neutral, environment-inspired aesthetic. A minimalist, architectural approach focused on using abstract blocks, rather than specific urban landmarks, making the brand timeless, worldwide and universally appealing.
Answer -
Aetheria’s final design established a close connection to the urban environment, heavily influenced by architecture, structure and simple, bold shape. The box design combines strength, elegance and the dynamic energy of city streets, with a print that wraps the packaging in the sense of fabrication and minimalism. The flash of yellow is a nod to the theme of construction and the building of a strong, elegant brand.
