An independent brewery rooted in the macabre, Devils Draught delivers quality flavour with a fun twist.
Devils Draught required a brand identity and can design that focused on its macabre title, Brighton-based location, and roots in traditional tattooing. The outcome, therefore, heavily based around illustration. The cat design explores Brighton’s link to both 18th-century witch trials and modern-day occultism, while the bold colors link the concept of punchy and gothic, helping the design to stand out amongst the predominantly darker-coloured competition.
