An identity concept and packaging design for the Australian start up suppliment brand, Based Origins, with focus on their launch product, the 'Based Shake'.
The packaging design focused on a pre-approved moodboard, with the client wanting to emphasize simplicity, minimalism, and a bold, strong typeface. The outcome resulted in a set of designs that combine a strong type with an uncluttered, modern aesthetic. A clear distinction between flavors and a strong connection to advertising the product’s roots in natural and healthy ingredients & lifestyle makes the design both contemporary, striking, and attractive to its young, active, entrepreneurial clientele.
